Priority Wire News

Apr 19, 2018

Price Increase Effective Immediately

To our valued Distributor Partners,

Due to the recent significant increases in the costs of aluminum and copper, we find it necessary to cancel all Net Pricing Sheets, currently in the field. Until further notice, please contact your Priority Wire & Cable inside salesperson for pricing and all quoted pricing will be firm for one day at a time.

As soon as the pricing of aluminum and copper stabilizes to more consistent levels, we will issue new sheets.

Thank you for your support and understanding,

Rob Strahs
Vice President National Accounts & Marketing

Jan 22, 2018

Welcome Dana Berberet

Priority Wire & Cable, Inc. welcomes Dana Berberet as the new Midwest Profit Center Manager. Dana will be responsible for the Ohio, Michigan, Indiana, Northern Illinois, Wisconsin, Minnesota, North & South Dakota territories. Dana will be managing the corresponding inside sales teams and coordinating with our agency and distributor partners.

Dana brings a wealth of knowledge to Priority Wire & Cable from her previous work experience, which included GE Supply, Callas/Kingsley Electrical Sales and Mulcrone & Associates.

Jan 15, 2018

Welcome Pat McClafferty

We are pleased to announce that Pat McClafferty has joined us as Director – Utility Market. He will be working with us to provide an increased focus on the sales and sales support of Priority Wire & Cable’s utility products. He will be interfacing and transacting directly with electrical utilities, utility distributors, as well as our Manufacturer’s Representative Salesforce.

Pat’s utility background goes back to his father who was a lineman for PG&E in California. Prior to joining our team, Pat was Vice President Utility Sales & Service at Arkansas Electric Cooperatives, Inc. (AECI) where he served for over 23 years. He has also worked with Diversified Electric Supply and Graybar.

In the past, Pat has served as President of the Arkansas Electrical League, President of Electric Utility Distributors Association (EUDA), and a member of the supplier’s advisory council for Utility Purchasing Management Group (UPMG).

Jan 01, 2018

Price Increase effective January 1, 2018

Due to the rise in commodity prices (copper, aluminum, steel and resins) as well as other cost factors we are initiating across the board price increases within the U.S. and Canada from 6 to 10% on our product lines effective immediately.

All indications point to sustained or continued increases in commodities as well as other costs leading us to believe that prices will go up and stay up.

Please contact your Inside Salesperson for current price and delivery.

Jul 27, 2017

Aluminum and Copper Cable Price Increase

Due to the increase in metals and other materials we are increasing our aluminum and copper cable prices by 4-8% effective Monday, July 31, 2017.

Please call your Inside Salesperson for updated pricing.

Jun 23, 2015

Priority Wire & Cable Announcement

Priority Wire & Cable is pleased to announce ElectriXwest Agencies Ltd. as our representative in Alberta. ElectiXwest has been in business for more than 8 years and has offices in both Calgary and Edmonton. The ElectrixWest sales team has more than 80 years'' experience in the electrical industry and offer our distributor partners technical expertise as well as superior customer service.

We are excited to partner with ElectriXwest and look forward to growing our business in Alberta.

Apr 24, 2015

Priority Wire & Cable supports Quebec

Priority Wire & Cable supports Quebec and enjoyed meeting and talking with the attendees of the 2015 MCEE Trade Show in Montreal April 22nd & 23rd.

Feb 12, 2015

GB Agencies Ltd

Please join me in welcoming the newest addition to the Priority Wire & Cable family.

Jan 05, 2015

Intralec Electrical Products Ltd

Priority Wire & Cable Canada is proud to announce the appointment of Intralec Electrical Products Ltd as our Manufacturer’s Representative Agency in Southern and Central Ontario. Intralec Electrical Products Ltd. has been supporting the Ontario market since 1977 and has a highly knowledgeable sales and technical staff.

We are excited to partner with an industry leader such as Intralec Electrical Products Ltd and we look forward to working together for a fantastic 2015!

About Priority Wire & Cable

Since our founding in 1993, Priority Wire & Cable has developed into being a premiere supplier of wire, cable and electrical products; selling exclusively through distribution and supporting the electrical, utility, telecommunication and mining markets. The world class service and extensive inventory provided from our 10 North American distribution centers are available to all of our valued distributor partners today.

Dec 11, 2013

New Product Offerings

Priority Wire & Cable - Canada is proud to announce that we have added the full line offering of

14ga through 500MCM 600V & 1KV Teck90!

This new material will be available for same day shipments of cuts & full reels from our new 142,000 square foot facility in Mississauga, ON

Through the fantastic support of our distributor partners throughout Canada, we continue to add many new products to our offering, such as:

FlexTel - Central Office Power Cables
Type P Cables for the Oil & Gas Industry
Portable Cords
Mining Cables
Variable Frequency Drive Cables

Please contact your PWC-Canada inside sales person today for more information about these new products or our full product offering1

Priority Wire & Cable - Canada
6789 Airport Road, Mississauga, ON

Download flyer here

Jul 18, 2013

Priority Wire & Cable Canada New Building

Due to the tremendous support of our distributor partners and manufacturer rep agencies throughout Canada during our initial 2 ½ years, we have outgrown our 85,000 sq. ft. warehouse!

We are pleased to announce that this fall we will be moving into a new 140,000+ sq. ft. facility, in Mississauga, Ontario. This larger facility provides us with the much needed opportunity to add new products and services to expand upon our support of our valued distributor partners.

This move should be completely invisible and will not affect our service capabilities that you have become accustomed too.

Please watch for upcoming new product announcements as we get closer to their launch dates.

Again we thank you for your continued support!

Apr 23, 2013

Honour Award

The Priority Wire - Canada - Honour Award $5mm sales. The first award presented to a sales agency outside of the U.S.A.

Congratulations to Dick Roney, and his team for their efforts, and thank you to the Priority Wire Canada team for their support.

Apr 05, 2012

New Products & Services

We are pleased to announce the addition of new products and a new service to the Priority Wire & Cable offering!  Please inform all of your team members and the distributors in your territory of these additions.


Copper RW90
14ga thru 2ga             Black, Blue, Green, Red, White

1ga thru 500MCM       Black

Copper RWU90
14ga                         Black, White

12 & 10ga                 Black, Blue, Red, White
8ga                          Black, White
6ga                          Black, Green, White
4 & 2ga                      Black, White
1ga thru 500MCM      Black

Copper RW90           
14ga thru 2ga             Black, Blue, Green, Red, White

1ga thru 500MCM       Black


We have added a spiral striper in our Mississauga, ON facility.  This striper can place up to 3 stripes on cable up to 4ga. 
The minimum length to stripe is only 152 meters! 
If you need to stripe larger size material we can work with our location in Chicago to place a longitudinal stripe almost any cable that Priority Wire & Cable

stocks throughout North America.

Apr 05, 2012

New Priority Wire & Cable Rep Agencies

We are pleased to announce the addition of 2 new Rep Agencies for Priority Wire & Cable!

With our inclusion this year as a new vendor for Independent Electrical Distributors supply network and as a new member of Electro-Federation Canada, it became imperative that we have representation for all of Canada, to support our valued distributor partners.  Through our process, we were able to find two experienced professional organizations that are highly respected by distributors, manufacturers and other agencies throughout Canada.  In addition, we also grateful to find two organizations that value the benefits we offer to our distributor partners and are also excited by the opportunity to pioneer our organization in their territories.

  • McKenna Agencies Ltd. - Calgary & Edmonton, AB - They will be pioneering Priority Wire & Cable in Alberta and the Northwest Territory. 

  • Adanac Sales Inc. - Vancouver, BC - They will be pioneering Priority Wire & Cable in British Columbia.

Please join me in welcoming both these fantastic organizations to the Priority Wire & Cable Team!

May 11, 2011

Virtual Warehouse Tour

Take a virtual warehouse tour of our Canadian warehouse. Click here to open the tour in a new window.

Nov 24, 2010

Now Open - Canada

Priority Wire & Cable, based out of Little Rock, Arkansas will be opening a sales office and warehouse operation at 400A Pendant Drive, Mississauga.

Priority Wire markets its products and services exclusively thru wholesale distribution. Priority has multiple locations in the United States and this will be their first in Canada.

"The fact that we are privately owned, have no interest in direct sales, and have exclusive arrangements with many manufacturing plants makes us unique and of interest to the electrical distributors in Canada".